Robert L. Redding, Jr.

The Redding Firm
Sunday, January 14, 2018
Market Focus Session
Bob Redding is the President of The Redding Firm, a legislative consulting and advocacy firm located on Capitol Hill.  A native of Edison, Georgia, Bob has spent his professional life in Washington, D.C.  He opened his firm in 1993 after working twelve years on Capitol Hill -- six years as a Chief of Staff in the U.S. House of Representatives and six years as an Executive Assistant and Chief of Staff in the U.S. Senate.  He worked with Members of Congress serving on the House and Senate Agriculture Committees, the Senate Appropriations, Energy and Natural Resource, and Budget Committees, and the House Small Business Committee.  Bob has served as national and state finance chair for a number of Members of the U.S. House and Senate.


Bob has received presidential appointments to Federal Advisory Committees at the U.S. Environmental Protection Agency, the U.S. Department of Justice, U.S. Department of Labor and the U.S. Department of Transportation.   As a result of over thirty years of work, Bob is considered a leading authority on federal agricultural legislation.  He has received numerous awards for his service to the industry. His legislative work with authorization and appropriations committees also has enabled Bob to effectively advise educational institutions, urban and rural municipalities, and public and private partnerships.


Bob is a graduate of Mercer University in Macon, Georgia and the National Law Center at George Washington University in Washington, D.C.  He is married to the former Laura Fallin of Moultrie, Georgia, and they have three children.  They reside in Alexandria, Virginia.

Holly Herrick


Author Holly Herrick loves to eat, prepare, and write about delicious food. A cum laude graduate of Boston College (Journalism, 1987), she started chasing her food writing dreams in Paris, France where she studied at Le Cordon Bleu and earned Le Grande Diplome in Cuisine and Pastry. A long-time restaurant critic for The Post and Courier, Charleston S.C.’s daily newspaper,


Holly’s also written many general food and travel features for The P & C and several magazines, including Southern Living and Bon Appetit. A multi-awarded food-writer, Holly’s written and published nine cookbooks, her most recent, The New Charleston Chef’s Table (Globe Pequot Press, May 2018), is her second edition “love letter” to Charleston,  a place she called home and wrote about for twenty years, and showcases her extensive knowledge of Charleston’s delicious brand of culinary arts, chefs, and restaurants.  


Holly also enjoys history, tennis, reading, cooking, teaching cooking, swimming and long walks with her chocolate cocker spaniel and certified therapy dog/puppy Rocky Rocken Roll and her cats Mr. Purrfect and Sid. Holly moved to Williamsburg, VA in July 2019 and is currently pursuing new writing projects and studying the area’s colonial history and culinary traditions.  To follow her adventures, visit Holly’s web site and blog at www.hollyherrick.com.

Gary Ward Black, Sr.

Commissioner of Agriculture

For over 38 years Gary W. Black has championed sound state and federal policies impacting food safety, science-based environmental stewardship and agricultural marketing. Now beginning his third term, Commissioner Black remains committed to fostering growth in Georgia's number one industry.

Black's love of agriculture was first sparked on his family's farm in Commerce. He became an active member of the Commerce FFA and was elected State President of the Georgia FFA Association in 1975. Black then attended the University of Georgia's College of Agricultural and Environmental Sciences where he earned a degree in Agricultural Education and interned with United States Senator Herman Talmadge and the Senate Committee on Agriculture, Forestry, and Nutrition.

Upon completing his degree at the University of Georgia, Black began his career at the Georgia Farm Bureau coordinating leadership development programs for young farmers.  In 1989, he was named President of the Georgia Agribusiness Council.  While at GAC, he was instrumental in establishing the AgriTrust of Georgia insurance program, agriculture promotions during the Centennial Olympic Games, and developing a strong reputation for agriculture advocacy in the legislative and regulatory arena.

Black was first elected to serve as the Commissioner of Agriculture in November 2010.  He has improved career paths for employees and established high standards for customer service. Under his leadership, the Department’s food safety and animal health regulatory programs have received national acclaim and the Georgia Grown brand's economic impact can be seen in every corner of the state and beyond. His innovative vision to strengthen school nutrition has resulted in expanded markets for Georgia farmers and improved the quality of nutrition for Georgia students.  In recognition of these successes, Commissioner Black was named Georgia Trend Magazine's Georgian of the Year in 2017.

Commissioner Black and his wife Lydia continue to raise commercial beef cattle on his family farm in Commerce. Both of his adult children work in the agriculture and food industries. The Blacks are active in the Sunday school and music ministries of Maysville Baptist Church.

Damian Mason

Businessman, Agriculturist, Speaker, Podcaster, Writer, and Consultant

Damian speaks on the two subjects he knows best: Business and Agriculture. Since 1994, he has spoken to nearly 2,000 audiences in all 50 states, 5 provinces, and 7 foreign countries.


Damian is a graduate of Purdue University. He also studied comedy writing and improvisation at The Second City - Chicago. Damian is a member of the Screen Actors Guild and the National Speakers Association. He is one of less than 1000 public speakers in the world to hold the Certified Speaking Professional designation. 


When he's not traveling for work, Damian can be found on his Indiana farm with his wife Lori, or escaping from winter at their Arizona residence.

Kenneth Scott Zuckerberg

Lead Analyst and Senior Economist

Kenneth Scott Zuckerberg is a lead analyst and senior economist in CoBank’s Knowledge Exchange Division, where he focuses on the grains & oilseeds, farm supplies and biofuel sectors.


Mr. Zuckerberg brings more than 30 years of diverse experience spanning securities analysis, investment management and banking. Most recently, he was a sector manager and senior strategist for Wells Fargo’s Food and Agribusiness Industry Advisors Group, and previously held a similar role at Rabobank U.A. Earlier in his career, Mr. Zuckerberg was managing partner for Carlan Advisors LLC, an independent research and consulting firm he founded.  Prior to that, he was a senior equity research analyst at Lazard Asset Management, Keefe, Bruyette and Woods, Inc., and Smith Barney, Inc.


Mr. Zuckerberg earned a bachelor’s degree in finance from the University of South Florida and is a graduate of the University of Pennsylvania – Wharton Executive Education General Management Program (GMP).  He is an Accredited Investment Fiduciary AIF®, an Accredited Financial Analyst AFA® and completed Levels I and II of the Chartered Financial Analyst (CFA®) program.

Curt Majeski

Curt Majeski is the CNI AgriMineral Product Manager for the East Coast.  Curt was previously the General Manager of Hat Creek Peanut Company, a Co-op farmer stock peanut buying point and retail sales location.

In addition to his retail sales and buying point experience, Curt has worked as a crop consultant in South Central and South West Georgia area with Holder Ag Consulting focusing in cotton, corn, peanut, and watermelons. 

Curt graduated from the University of Georgia in 2008 with a Bachelor’s degree in Agribusiness and later received a Master’s Degree in Plant Protection and Pest Management in 2013.  Curt and his wife live in Leesburg Ga and have two daughters Johanna and Aubrey.

CNI AgriMineral
Product Manager

Rob Millings is the Southeast Account and Technical Development Manager at CNI.  Rob also leads the CNIRGY division for CNI.  Rob’s industry experience includes six years with Bayer CropScience serving Southwest, GA as well as six years with Mayo Fertilizer in North FL.


He holds a Bachelor of Science degree in Agriscience and Environmental Systems with a minor in Agribusiness from the University of Georgia.  Rob lives in Meigs, GA with his wife, Lauren and three children, Jackson, Lindsay and Charlotte.    

Rob Millings

Technical Development Manager

Fritz Turpin is the Western Product Manager for CNI AgriMinerals.  He previously worked in the ag retail business employed by R.W. Griffin at the Fort Valley location where he began his career in agriculture.


Fritz received his Bachelor of Science in Biology from Georgia Southern University, and a Master of Plant Protection and Pest Management from the University of Georgia.  He resides in Smithville, GA on his family farm.

Rob Millings

Fritz Turpin

CNI AgriMineral
Product Manager

Ronaldo Pereira

Ronaldo Pereira serves as the President, Americas Region for FMC following a career of more than 20 years in marketing, business development and commercial leadership positions.


He joined the Company as a field agronomist in 1995 and advanced through a series of roles in marketing, sales, product management and business development across Latin America before moving to the United States as the global director of strategic marketing in 2008. In 2011, he moved to Brazil to assume commercial responsibilities before leaving FMC to lead the Rotam CropSciences business in Brazil.


In 2016, Ronaldo returned to FMC as General Manager - Brazil before expanding his role as Vice President, Latin America. Most recently, he has served as President, FMC Latin America. Originally from Londrina, Brazil, he has lived in Brazil, Mexico and US at different stages of his career.

President, Americas

Shannon Russell

An accomplished agrichemical leader and entrepreneur, Shannon Russell has more than 20 years of diverse global industry experience. Shannon started his career with BASF in contract operations where he managed, developed and launched new market fungicides.


He then served as director of operations in the Etigra start-up where he oversaw sourcing and operational relationships. He continued to hone his skills in global product development and sourcing at Nufarm.


In 2011, as founder and CEO of Proventis LifeScience, his company focused on developing products for Brazil and Argentina. Shannon brings global sourcing acumen to his current role as Executive Vice President, Sourcing & Development at Atticus, LLC. Shannon is a chemical engineering graduate of North Carolina State University.

EVP, Sourcing and Development

Luiz Beling

Since February 2019 Luiz Beling serves as Senior Vice President - US Commercial Operations for the Coastal Plains business unit for Bayer CropScience. In this role Luiz is responsible for Business and Strategic relationship management of 4 Regions (West, Northern Plains, Central Plains and South & East coast) for entire portfolio of Seeds & Traits, Crop Protection, SeedGrowth and Digital solutions.


Prior to joining Bayer, Luiz had spent almost 19 years with Monsanto in several roles and functions of increasing responsibilities.


Between November 2016 and January 2019 Luiz served as Vice President of Global Strategic Accounts. In this role Luiz and his team are responsible for developing business strategies and management of relationship with Key Global and National Distributors and Retailers.


Prior to this role Luiz served as Vice President, North America Commercialfor Monsanto’s vegetable division with responsibility of overall management of North America (US, Canada, Mexico, Central America and Caribe) vegetable Commercial Seed businesses including 6 Sales and Marketing teams and 22 crops (Tomatoes, Peppers, Cucumbers, Sweet Corn, Onions, Lettuce, Spinach, Carrots among others). 


From March 2013 to November 2015, Luiz served as the President for  Latin America South Region responsible for the overall management of businesses in Argentina, Bolivia, Chile, Paraguay and Uruguay.


Prior to arriving in Buenos Aires on March 2013, Luiz spent almost 13 years in the United States working primarily for Monsanto on different leadership roles. Some of the key roles he served in the last years were:


  • From August 2011 to February 2013, Luiz served as the Lead of Monsanto´s Crop Protection division.

  • From September 2006 to July 2011 he served as the Finance Lead and then Account Management and Marketing Lead for Monsanto US Licensing division.


Prior to joining Monsanto, Luiz worked as a Senior Sales Representative for Polyhard Plastics and as a Market Researcher and Production Engineer for Eli Lilly in Sao Paulo, Brazil. 


Luiz is a native of Brazil, where he earned his B.S. degree in Chemical Production Engineering from Faculdade de Engenharia Industrial in Sao Paulo. He moved to the United States in 1998 to earn a Master in Business Administration from University of Hartford in Connecticut.


On his free time Luiz enjoys spending time with his son Lucca and daughter Gabriela. He also enjoys playing sports like soccer, tennis and golf.

Senior Vice President - US Commercial Operations for the Coastal Plains business unit for Bayer CropScience


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